Cake Beauty Hair Raiser Volumizing Powder

this is big.

Aug 17, 2017 1:36:06 PM

revolutionary particles.

You have literally never met anything like The Hair Raiser Mighty Volumizing Powder. Driven by strengthening silica and power-vitamin biotin, this dry-to-wet-to-dry powder formulation has a rough particulate structure. It is designed to increase friction between hair fibres for serious volume and texture

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POINT. SHOOT. PUFF. 

It's time for target practice. Point The Hair Raiser Mighty Volumizing Powder's precision gun applicator at your dry hair's roots for hardcore lifting, or shoot through the lengths for intense texture. This mighty component is also small enough to pop into your purse for easy day-to-night hair. Puff anywhere you want colossal volume, then give your hair a scrunch - each small shot yields a (very) big payoff

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jacked up volume.

The Hair Raiser Mighty Volumizing Powder creates lift, volume, and texture beyond your wild-girl dreams, going 18 hours and beyond. After a quick point, shoot, and puff, scrunching will take your hair to new heights. The best part? Your hair can be reset anytime you feel like a boost - this jacked up volume is reactivated with every scrunch.

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Sweet tip.

As part of Cake’s dry style-extending haircare regime, The Hair Raiser Mighty Volumizing Powder not only gives you volume for days, it’s designed to absorb oil – amplifying the impact of your dry shampoo – and brush out beautifully at night. 

 

PRESS INFO
Available Online: September 12, 2017. 
SRP: $19 | 60mL | 2oz.
cakebeauty.com | cakebeautyusa.com 

Available in-store at Shoppers Drug Mart: January 28, 2018
SRP: $19 | 60mL | 2oz. 

PRESS CONTACT
Elissa Matsushita | elissa@cakebeauty.com

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